By Ron King

An SEO expert is a specialist who analyzes, reviews and then implements changes to a website in order to optimize it for search engines. The main objective here is to increase the traffic that a website gets by improving its ranking on search engine results. It is the responsibility of your SEO expert to make sure that your website shows up at the top of search engine results. Over the years, the job of an SEO has changed. This is more so because of the many revisions that have been done to the search engine algorithms.

Keeping up with these changes is important and this is why every business should consider working with an SEO expert. In addition to that, effective search engine optimization is a lot of work. It requires that you keep up with the trends, implement the best strategies and combine as many strategies as you can. All this can be overwhelming for an individual. Leaving the work to the experts will ensure that you are able to focus on the core operations of your business while the search engine optimization part is being handled on your behalf. Away from that, you need to understand the primary roles and responsibilities of an SEO specialist before hiring one. They include the following.

Analysis

One of the jobs of the SEO specialist is to analyze the needs of a client and come up with a marketing plan. This is very important for effective search engine optimization. In order to come up with the best strategy, the expert needs to start by evaluating your website, knowing its position and then taking time to understand your goals. The expert will then use this information to create a strategy that helps you overcome your limitations and achieve higher ranking.

Strategy implementation

After understanding your goals, the SEO specialist is responsible for the implantation of strategies that work best for your needs. He understands the two levels of optimization, which are on-page and off-page optimization. The specialist will further work within the allotted budget.

Protect personal information

Another thing that you will get with premier SEO is the protection of the personal information you provide them with. For the specialist to do his job well, he needs to understand your business well. This means you may have to share sensitive information with him. One of the responsibilities of the SEO expert is to protect your personal information. This means you don’t have to worry about him leaking sensitive information about your company to the wrong people.

Rework your website

One thing you need to understand about search engine optimization is that it takes more than just link building and using the right keywords. At times, how your website is built will impact your ranking. One of the duties of the SEO specialist is to redesign your website and ensure that it has no elements that may be affecting your ranking in a negative way. For example, if your pages take too long to load, the specialist will redesign your site to ensure that it loads faster. At times, he may even need to rebuild your entire website. He will help decide on the best domain name, titles, headings and sub-headings. The specialist will also make changes to your content and links as per the requirements.

Boost inbound traffic

In addition to boosting your search engine ranking, the expert will also ensure that your website gets more traffic from other sources. This includes using the social media and blogs to attract more traffic to your website. At times, the specialist may take part in online forums to further help you get more traffic.

Monitor website performance

Search engine optimization is not a one-time thing. It is a continuous process. This is why one of the duties of the SEO specialist is to thoroughly monitor your site’s performance and take all the steps needed to boost traffic. Constant monitoring is how you stay ahead of the herd when it comes to search engine optimization.

Handle technical issues

Last but not least, the specialist will take care of your website’s technical issues. This will include the 404 Error, problems related to the sitemap, duplicate content, broken links and so much more. He will also make sure that you have a mobile-friendly website in order to increase click through rates.

Working with an SEO expert has many benefits. There are many more things the expert will do for you in addition to the aforementioned things. However, for you to enjoy these and more benefits, it is imperative that you hire the right team for the job. A modern-day SEO expert should be a problem solver and a decision maker with the ability to prioritize as well as develop relevant and appealing content. Don’t just hire the first professional that comes your way. Hire someone that has the experience and the resources to help you achieve your objectives.

Author Bio

Rob King is an SEO specialist working with Premier SEO. He loves blogging about search engine optimization and advises businesses to work with experienced SEO experts. To learn more about Rob, you can connect with him on LinkedIn.

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