By Rotem Gal

Some people retire and simply collect their predetermined retirement amounts based on the balances they have in their various retirement accounts. But imagine what it would be like to still earn a good income in retirement, without having to do a lot of the work. Picture yourself creating an advertising campaign that does all of the “heavy lifting” for you, so all you have to do is sit back and wait for the payments to arrive.

This may sound a little far-fetched, but it is a possibility. It’s what is called a passive income and you can earn this type of money with Instagram advertising.

What is passive income?

Passive income is defined as “money being earned regularly with little or no effort on the part of the person who’s receiving it.” A good example of this is people who write and sell a book. Once they get it written and published, they can sell it indefinitely with minimal effort. The work has already been done, so all they have to do is collect their royalties year after year.

The great thing about earning passive income in retirement is that it enables you to supplement your savings and investments without having to give up the lifestyle you want after spending decades working full-time. You can still play golf, spend time with family and friends, or do whatever it is you want to do because you’re earning cash even when you’re not actively working.

Passive Income with Instagram Advertising

Instagram is a great platform for this type of income, especially since it currently has 800 million users and that number is going up by about 200 million annually. Plus, if you’re already spending time on this site anyway, why not make your time work for you?

Of course, first you need something to sell. If you don’t already have that covered, not to worry because you can always sell other people’s products via ecommerce. This basically means that you’re just the “middle man” between the consumer and manufacturer. You don’t even have to ship the goods yourself as you can have a company take care of this as well.

How to Create Instagram Advertising that Works

Once you decide what you’re going to sell, the next step is to create a solid advertising strategy that continues to bring in income day after day. But first, there are a few things you need to do. For instance, before you can advertise on Instagram, you must first set up a Facebook page. (This is because Facebook purchased Instagram in 2012.)

From there, you also need to decide the purpose of your ad, who you want to target with your ad (your audience), and also name your budget and ad schedule. Proper formatting and linking back to your Facebook page are important to, as is creating a call to action that leads your customers directly to the products or services you sell.

After you get your ad set up, all you need to do is monitor it to determine whether or not it’s giving you the results you want. If not, modify it and see if that increases your sales or has some other positive impact. Keep playing around with your until it does what you want it to do.

Instagram advertising is a great way to create a passive income in retirement, which means more money coming in with minimal work going out. That’s the best type of retirement income there is.

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