By Charlie Brown

Running an online business sounds awesome. It does not involve monitoring multipleemployees across different isles. It does not involve physically stocking products before the ones on display run out. It does not even involve attending to endless questions and complaints of customers at the POS. It sounds like an entrepreneur's dream. Then why do only a few entrepreneurs opt for dedicated online platforms for selling? Currently, about 70% of the registered retailers in the US are on the web. The percentage is lower for other countries.

The reason behind this is the difficulty in creating an e-commerce site that converts. Developing a website with e-commerce abilities is a costly process, but that does not guarantee the success of a brand or a store. In fact, as per research by WordStream, the average landing page conversion rate of a website is about 2.35%. This is a staggeringly low rate only about 2 to 3 out of the 100 visitors you get on your website will end up buying something. Now, if your website gets 100 visitors per hour that might be not so glum. However, that is a ridiculously large number, and even the most popular e-commerce stores have to work significantly hard to keep up those CTRs.

The four ways you can turn your e-commerce site into a customer magnet

Your e-commerce site is the only online tool you have to impress your potential clients. Here are the simplest and most effective website design techniques that will help you attract new customers, retain old ones and boost your conversion rate.

The right colors will dictate your conversion rate

While designing websites, you cannot ignore colors. The color scheme of your e-commerce theme will determine more than your artistic abilities. Different colors affect human beings in different ways. A recent study shows that a customer takes only 90 seconds to judge a page and the product. Over 62% to 90% of the decision depends on the color of the product and the page.

The choice of color will depend upon the demographics of your target audience. Here’s a brief account of the different colors and the responses they elicit –

i. Women do not like brown, gray and orange colors.
ii. Men usually do not prefer orange, brown and purple.
iii. Blue usually instills trust in potential buyers.

iv. Most traffic signs and construction signs use yellow. We relate yellow to warnings.
v. Green is the best for outdoor products, eco-friendly and organic products.
vi. Black conveys a feeling of expense and luxury.
vii. Orange is the primary color for food websites.
viii. Men like black, green and blue.
ix. Women like blue, green and purple.

Just to verify the authenticity of these facts, you can check out the most popular social media sites, food delivery platforms, blogging platforms and e-commerce sites like Facebook, Freshly, Thistle, Hub Spot, The Spruce and Amazon.com.

White space deserves more importance

The most critical but not-so- recent website design trend is the utilization of negative space. We are always thankful that the brutalist era of the 90s is finally over and websites are a lot more pleasant to look at simply. Why don't we try something? Let us try to open an old-school, brutalist design inspired website in the next window and compare the layout with this website.

What do you notice?

There is a stark difference between the amount of white space between texts, images, and headers. Modern websites have more negative space, and they are obviously less cluttered. Old websites were quite unpleasant to look at because the lack of negative space increased the cognitive load. Website designers can always use white space to break up large chunks of text to reduce the load.

Invest in high-quality visuals

Human beings love visual cues. People are on mobile devices all the time, and that is primarily because these devices provide a highly visual experience. Research shows that content pieces that contain video or images often perform better than their black and white counterparts on similar websites.

However, be very careful if you are thinking about using stock photos. Stock photos can inspire doubt among your visitors. Do not use a stock photo unless it is of high quality. You can always hire a professional graphic designer to complete your website design. However, that can be a rather costly process. To complete your website design, you can check out several graphic design platforms that cater to e-commerce websites. It is always better to avoid the freelance graphic design websites and opt for the paid services. History shows that trying to save a few bucks by opting for freelance sites or free services can cost you big regarding user experience.

Don’t skimp, invest in premium templates

Free templates are great. In fact, people using Wix, Weebly, WordPress, and Joomla are in love with their respective website builders due to the extensive access to thousands of free themes and template designs. We are not saying that all free templates are bad but paid themes, and templates provide better customer support. Troubleshooting the occasional code set problems or framework incompatibility is a lot easier with paid themes.

If you have a reliable Website Design Company, you can always create your theme from scratch. Experts will always recommend you to use an existing framework to avoid compatibility issues. However, the availability of paid themes ensures high levels of customizations. You can use WordPress or Joomla templates to create your website from the ground up. Your theme flexibility will determine your website UX and your conversion too.

These four rather simple tips on e-commerce website design can help you design an intuitive, good looking and functional website with seller features. This article was all about the frontend.Optimization of the backend is a laborious and a rather intricate process that will finally determine how well your website performs in the long run. In addition to other qualities, always ensure that you pick either a responsive or an adaptive website theme for your e- commerce site. These 4 points are not tricks or hacks, but time-tested facts from expert website designers, who work on e-commerce UX.

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