When you own a business, you want to have all the right information. For example, if you are an investor, you want to get information from https://insidertrades.com/ to help you help others to make informed decisions. As a web designer, you are tasked with providing your clients with the best website. They need a site that will bring in traffic, contain informative information that makes the visitor stay, and a strong call to action that converts visitors into clients. How can you ensure that you give a perfect site? Bear these dos and don’ts in mind and you will come up with an awesome site.

The Dos

Choose a Good Domain Name

The domain name is like the sign in front of a physical store. You know that this can make or kill a business so choose a good one. Your domain name should be catchy, interesting, and descriptive. It should not be easy to misspell by users so as to avoid any confusion.

Make the Site Easy to Navigate

The website is not a maze that users need to figure their way around. It should be very easy to move from one page to the other. For easy use, the website design should be simple, clear, and consistent. Put yourself in the shoes of the visitor and map out his or her journey on the site so it is easy. It is recommended that you create a website that allows a user to get to where they need with the least number of clicks. Navigation should be easy on mobile and other devices.


SEO is a very important tool that every web designer must master. A well-optimized website will rank highly in search engine results and as a result, many people will find the website. There are so many things that go into SEO including keyword-optimized content, inbound links, and making the site load fast among other tactics. Here are some SEO tricks you should have up your sleeve. Be informed about the latest Google algorithm and create a website that adheres to it as closely as possible. Such a site will be ranked high and users can easily find it on the web.

Use Engaging Content

The content on the website should be informative and interesting. It should be relatable to the target client and help them see how the product or service will solve their problem. Remember that as a designer, the font is important to you. It will determine how much people will enjoy reading the content. Opt for fonts that are easy to read and go for a size that is neither too small nor too large. Written content is not all a website should contain. Videos and images are also important. Ensure that the media you post on the website is of high quality so it is interesting to the users.

The Don’ts


Anything copied can land you in serious trouble with the rightful owner. While it is good to look at what competitors are doing, you should never copy anything and add it to your website. Instead of copying a competitor, use their website as an inspiration and aim to create a better one.

Create an Annoying Website

Users want to have the best experience when they visit a website but some designers are just too annoying. Why would you have internal links that open in a new tab? This is annoying and affects the navigability of a site. Tampering the scrollbar is yet another annoying thing some designers do. Avoid this and other annoying don’ts of web design so as to have website users will enjoy being on.


A web page with too much going on can be confusing, to say the least. One may not know where to read and they may end up missing important information among the clutter. Make sure there is enough white space separating content and organize everything on a page so it is easy to skim through. Think of your website as a plate of food. You are more likely to eat well if the food is presented nicely with each dish arranged well and garnishing properly done than if everything is just thrown into the plate and it is handed to you. As for promotional content, make sure it does not cover the main content.

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